Essay Topic and Google+ Review

5 02 2012

New New Media and Music

I finally arrived home at 2am from Nebraska this morning. The meet went very well, but man those bus rides get a little old. Anyways, it’s Sunday and I still have to talk about my essay and reflect on Google+. I’ll start off with my topic.

Being a musician and sound technician, the music industry is a very relevant topic to me. Also, as a New Media major, consumer (my term for new new) and social media is a very relevant topic to me. Luckily, the two have become quite intertwined, and both industries have grown because of each other’s existence and interaction.

Here’s a few resources and points I’m going to use for my chapter:

  • How consumer and social media bypasses recording labels – a few years ago, musicians had to rely record labels to gain popularity and a fan base. There wasn’t any other way to promote themselves other than through the label. Unfortunately, record labels didn’t want to sign bands without proof of a musician’s potential for success (which heavily requires a fan base). Consumer and social media is removing power from the record labels – musician’s can promote themselves, share music, create allies with other musicians, book events, and build a fan base….all without signing to a label.
  • Musicians that “made it” using MySpace – Lilly Allen, Sean Kingston, Jeffree Star, Escape the Fate
  • Facebook the new MySpace for bands? – Bandpage and Spotify, showing of “likes” displays rising popularity, Facebook is becoming more popular than MySpace, easier to see band activity and interaction, many “apps” for musicians (Merch Store, BandPage, music videos, YouTube, Artists)
  • In VertigoThis band is a good current example of utilizing social media to promot themselves without a label. Over the past year, the band has over 5,000 “likes” and 12,000 followers on Twitter…before they even released pictures or names of the band members, songs, albums, or a music sample. They literally had nothing to share, but their tactical use of consumer/social media has gained them valuable connections. As of today, the band has posted pictures, names, and provides one song on Facebook. That is it – and they’re still gaining popularity.
  • Twitter – It gives quick interaction with fans and other bands, provides an avenue for tour dates, song releases, and directs the following crowd to toehr new media. Also, #ff is a big opportunity for bands to support one another.
  • Tumblr – Being more of a music/photo site, it’s great for musicians to share their products. The only downside is that they need a place to host the music (which is where Facebook and MySpace trump)
  • SpotifyThis consumer medium is gaining a lot of popularity, and it can be integrated with Facebook and Twitter.

Google+ Reaction

Unfortunately, being on the road for 3 days made working with Google+ very difficult. I did have  a mobile app for it, but trying to explore a social networking site through an app over using a normal computer isn’t the best experience. I think I have a reaction that is pretty online with other students.

  • Though I haven’t used the “hangout” feature, people seem to like it
  • They reinvented the wheel, but that’s okay – they’re doing a good job
  • “Circles” is nice, but I don’t have enough people on + to really use them
  • I would like to continue using +, but I don’t have enough friends on it to really do that (right now we’re all on Facebook and Twitter)
  • Once they find ways to integrate themselves with other consumer and social media sites (like Facebook), I think they’ll really start making progress

This post has been a bit dull and incredibly task-focused. Fortunately, I won’t be going to any out-of-town meets until the conference meet at the end of the month, so I can go back to enjoying this class and interacting with everyone better 🙂

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One response

9 02 2012
kab13

Lots of good material for a paper here, Katie. I see sections about bands and artists, tools, economics. The record industry is crying uncle, but would it be fair to say that the music scene is stronger, more vibrant and diverse, under the current distribution model than it ever was under the big label model? It just isn’t as profitable for a few rich labels and bands?

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