Reflections and the Start of OFA-ND Project

1 04 2012

Reading Reflections

Hello cyber classmates! This past week has been a blur of crazy work, but I have to admit I learned a lot. Reading 5 chapters along with watching videos and on and on really sucked, but I learned relevant information for our nonprofit project. *sigh*…it’s always hard for me to admit when I’m wrong. Anyways, here are a few points that I took away from the slew of information this week:

1. Hubs are the influencers in the network, and the hubs may actually be a different group of people than we think. It is important to identify and utilize these hubs.

2. Creating social culture is prooobably a good idea.

3. Change is hard.

4. It’s better to have a strong presence on a few sites rather than a weak presence spread out over several sites (advice from Kate).

5. LISTEN!!

6. There are a mix of supporters, called the “Ladder of Engagement.” It was a good reminder to me that not everyone is going to be as active as we want. The involvement can range from happy bystanders to instigators.

7. Transparency is key.

8. Simplicity is simple, but it’s hard to accomplish.

Nonprofit Progress

Jason Bedsaul and myself are working with Kyle Locket on Obama for America – North Dakota (OFA-ND). Unfortunately, track is making this project difficult, so Jason is graciously taking on a little more leg work while I do my best to keep up behind-the-scenes.  After Jason met with Kyle, we were able to identify three main goals: (1) increase the volunteer involvement of Dems NDSU, (2) increase traffic (not just “likes”) on the OFA-ND Facebook page, and (3) increase volunteer participation in cold calling.

With those goals, we will work together to hash out a strategy plan for OFA-ND by next Sunday, and then have a formal proposal generated by April 15th.

I am leaving for Arizona on Wednesday, so Jason and I will be collaborating virally. Not the most optimal, but it will have to do!

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Nonprofit Reading Reflection

22 03 2012

Nonprofit Plan

Before diving into my reflection and opinions about all of the readings we had for the week, I do want to quickly cover what my plan is for the 2nd half of the semester. Jason Bedsaul invited me to join him and Kyle Locket to develop a campaign related to  President Obama with the upcoming presidential election. Jason said he is currently working with Dr. Brooks on the whole idea, but I personally love it.  Everything is still in the infancy stage, but I have a feeling it will quickly develop and we can get rolling.

Integrating Web 1.0, 2.0, and 3.0

I absolutely agree that it is essential to have a solid balance of Web 1.0, 2.0, and 3.0 to achieve the best ROI (specifically for nonprofit functions). I firmly believe that the three types of Web use cannot exist mutually exclusive of each other in this situation (and many others). By using the static and mobile web as well as social media, you are changing the single-direction method of communication to a large web of networked and integrated media. It all works together hand-in-hand to create the best ROI.

The Networked Nonprofit – Chapters 1 and 2

I like the concept of “Networked Nonprofits don’t work heard or longer than other organizations, they work differently” as stated in the 1st chapter. Their focus is on maintaining and building networked relationships using “lots of conversations” – nice. That’s how this world works nowadays, and it’s nice to see these people on board. I also agree with the myths that the 1st chapter addressed – especially the myth that f-2-f interaction isn’t important anymore, because it still very much is!!

The three categories of social media tools integral to nonprofits is a helpful guide as well:

1. Conversation starters like blogs, YouTube, and Twitter.

2. Collaboration tools including wikis and Google Groups.

3. Network builders like social networking sites such as Facebook, MySpace, and Twitter.

Tech Soup

The article I read was about using the Cloud for nonprofit organization.  I have used Google Docs before out of requirement from classes, but I have not yet approached using the Internet as a “hard drive” for group work. Sometimes we’ve used Blackboard as a sorta-cloud, but it has always been pretty unorganized. The article was brief and precise, listing a few pros and cons – the greatest con being…if you don’t have Internet access at the time, you’re SOL. When considering the collaboration I will have with my group, method of file exchange and sharing is something we will need to look at, and using the Cloud is a good option.

FINAL THING!!!

On SUNDAY, MARCH 25th at 4:30PM at HOPE LUTHERAN CHURCH (NC), NDSU’s newest Christian ministry, Ignite, will have their “pre-launch” worship event. I have been working as a leader of Ignite for the entire year, and we are officially launching in the Fall of 2012. I encourage anyone to come check it out, no matter where you may be in your faith.

Also, you can check out (and “like”) our Facebook page (I am building the real website before fall. This is what we have for now). All the information is there.





Creating Engagement on Twitter

19 03 2012

In one of our first weeks, I was fighting tooth and nail to defend the awesomeness of Twitter, but I could see some of my classmate’s perceptions were still skeptical.
While watching a video for my web design about engagement on Twitter, I thought you guys and gals would actually be able to take away some things from this video. It’s 20 minutes long, but it’s an easy watch, and Jesse and Mark do a great job talking about how they tried to keep new users.

UX Week 2011 | Mark Trammell & Jesse James Garrett | Creating Engagement on Twitter from Adaptive Path on Vimeo.





Drumroll Please

11 03 2012

Aaaaand here is my additional chapter on new new media and musicians. Enjoy 🙂

New New Media and Musicians





Social Media Cheat Sheet

9 03 2012

Here’s a fun photo that gives an overview of each big social medium. Take a look at it – or use it for information if you’re unfamiliar with one of them.

Levinson would be proud.





Sprinting to the Finish Line

5 03 2012

I’m NOT a Procrastinator

I pride myself in being a very organized person – I love checklists and I get things done well in advance. But…I am in a bit of a sprint this week. Not gonna lie.

My chapter is on how new new media has impacted the music industry – particularly taking power away from major record labels (such as Interscope, Sony, Warner, Geffen, etc). It has actually been very fun, because music reinforcement and recording has always been a passion of mine.

I’ve noticed the main problem for me is finding sources. A lot of the information I provide is information I just….know. Ya know? But because a good paper is one with sources to back up the thesis, I have been scouring articles and other Internet sources. Writing about a newer and constantly changing medium means few scholarly articles published online or in hard copy, but then the challenge wouldn’t be as fun!

Structure of my Paper

The basic structure I have of my chapter is as follows:

  • Introduction about musicians and new new media
  • A basic historical background on how 1) recording technology and 2) self-promotion has evolved to what it is
  • Musicians and various specific new new media (Twitter, Facebook, Myspace, YouTube, Ping)
  • The symbiotic relationship between music and new new media

How is my chapter different than Alyda’s? Well, mine is more about using new new media as an extended word-of-mouth. Musicians can use new new media to promote themselves and gain attention without associating with any major label. A musician cannot get on Spotify without support of a major or well-known independent label, and that is the main dividing line between our chapters.

Below I attached the file for what I currently have. Please feel free to read some and give a little feedback. Some parts a little jumbled, but I’m making my way through. I hope everyone else is doing okay with their chapter!!

Musicians and New New Media





One Page Down…

1 03 2012

…and 7 to go.